Devi Lianovanda Prabandani ANALISIS SPECIAL EVENT ANGKLUNG PRIDE #9 OLEH SAUNG ANGKLUNG UDJO

  • Devi Lianovanda Prabandani Fakultas Komunikasi dan Bisnis, Telkom University
  • Rah Utami Nugrahani Fakultas Komunikasi dan Bisnis, Telkom University
Keywords: manajemen event, Angklung Pride, Saung Angklung Udjo.

Abstract

Angklung Pride is an annual event held by Saung Angklung Udjo to commemorate the ratification angklung as
intangible cultural heritage of humanity from Indonesia. This event is done to preserve four pillar of UNESCO
which was given by them. This four pillar were reserved, promoted, protected, and perpetuated. The objective
of this research is to obtain deep understanding of the event management process of Angklung Pride #9 by
Saung Angklung Udjo using Joe Goldblatt’s Special Event Theory in five stages. Those stages are research,
design, planning, coordination, and evaluation. The data was acquired by deep interviews, observations, and
documentations process. The conclusion of this research divided the event management process in five
stages, which are summarized into three part. Those part are planning, execution, and evaluation. Planning
process included concept, idea, and theme decision process, organization structure making and job description
distribution, risk management planning, and place and time determining. Execution process aim for
concept, place, event contents, entertainment, and promotion activity implementation. The last is evaluation
process which included things that can be used for the next Angklung Pride event improvement.

Published
2020-01-24